Marketing and Sales of Hi-Tech Products and Services (MSHTPS)

Marketing and Sales of Hi-Tech Products and Services (MSHTPS)

This course will be conducted by RITAJ Managerial Solutions for middle managers and young professionals in the Palestinian organizations and companies, who works in the field of business development, marketing, sales, or customer services of Technology-Based products and services, such as IT companies, Telecom Operators, ISPs, IT startup companies, and IT entrepreneurs.

The goal of this course is to provide the trainees with the appropriate conceptual and managerial frameworks required for high tech business success. This course synthesizes decision frameworks and strategies that reflect best practices in the area of high-technology marketing and sales. It offers a cutting-edge treatment of research and practice related to the marketing and sales of technology based products and services, supported by various examples, case studies, and applications.

Topics:

  1. Characteristics of High-Technology Industries
  2. Customer Relationship Marketing in the Context of High Technology Products
  3. Marketing Research in High- Technology Markets
  4. Brand Strategy for High-tech products
  5. Development of New Products and Management Issues
  6. Distribution channels in high tech markets
  7. Pricing Issues in High-Technology Markets
  8. Advertising and Promotion in High- Technology Markets
  9. The selling process of high-tech products
  10. Strategic considerations in Marketing Communications

Prerequisites

Principles of Sales and Marketing

Meet the trainer

To learn more fill the following form (English or Arabic) and a training consultant will call you:

Certified Management Accountant (CMA) Part I

Certified Management Accountant (CMA) Part I

Objectives:

Upon completion, the trainee will be better able to:
  1. To manage and analyze financial data to serve the decision-making process
  2. To utilize financial data for business appraisal
  3. To assess investments and valuate businesses
  4. To build up cost structures  

Topics:

  • Financial statements
  • Recognition, measurement, valuation, and disclosure
  • Strategic planning
  • Budgeting concepts
  • Forecasting techniques
  • Budgeting methodologies
  • Annual profit plan and supporting schedules
  • Top-level planning and analysis
  • Cost and variance measures
  • Responsibility centers and reporting segments
  • Performance measures
  • Measurement concepts
  • Costing systems
  • Overhead costs
  • Supply Chain Management
  • Business process improvement
  • Governance, risk, and compliance
  • Internal auditing
  • Systems controls and security measures
To learn more fill the following form (English or Arabic) and a training consultant will call you:

Supply Chain Management (SCM)

Supply Chain Management (SCM)

Objectives:

Topics:

Prerequisites

Practical experience in a work environment.

To learn more fill the following form (English or Arabic) and a training consultant will call you:

Executive Office Skills (EOS)

Executive Office Skills (EOS)

EOS Objectives

By the end of the course, participants should have:

  • Extended their understanding of their roles and the key contribution they make to organizational success
  • Reviewed their working relationships
  • Reviewed and developed their personal organization, communication and interpersonal skills
  • Developed an action plan to help themselves, their boss and other colleagues work in more effective and efficient ways

EOS Topics

  • Customer Services
    • Face-to-face contact
    • Dealing with awkward customers
    • Dealing with complaints and complaints policy
    • Person-to person and escalating issues
  • Communication, Managing Time and Stress
    • Avoiding communication breakdown
    • Listening skills
    • Managing requests, conflict, interruptions and access
    • Managing conflict
    • Giving and receiving delegation
    • Constructive criticism skills
    • Meetings
    • Time stealers and personal style
    • Helping others manage time
    • Planning and priority setting
    • Introduction to project management techniques
    • Monitoring progress and dealing with crises
  • Written Communication Skills
    • Taking notes and writing minutes
    • Letter and email writing (discussion of some templates)
    • Editing and proof-reading skills
  • Desk Management
    • Office layout and ergonomics
    • Information systems
    • Managing the paper load
  • Outlook Management
    • Getting the best from e-mail and office technology
  • The Office Administrator & Personal Assistant’s Roles
    • The ‘competence’ model and the competences of effective Office Administrators, Executive Secretaries and Personal Assistants

Organizational structures and cultures, managing work relationships

Prerequisites

Basic computer skills

To learn more fill the following form (English or Arabic) and a training consultant will call you:

Project Cycle Management (PCM)

Project Cycle Management - PCM

Objectives:​

  • Understanding project management discipline.
  • Gaining practical knowledge in related project management areas such as: project selection, project planning, and project evaluation.
  • Enhance participants’ skills in the project management field.
  • Training participants to using proper and effective project management tools and techniques.

Topics:

Aligning Projects with Strategic Intent

  • Project selection criteria
  • Feasibility studies
  • Projects and organizations’ strategies.

Foundation Principles of Project Management

  • What is project and why projects are needed?
  • Project management vs. operations management.
  • Types of project life cycles
  • Essential processes in project management.
  • Organization structure and culture and their effect on projects.
  • Project environment and inflicting forces.
  • Project Phases

Project Planning

  • Defining scope and creating work break down structure.
  • Estimation technics for duration and cost.
  • Project schedule development.
  • Risk identification, analysis, and response planning.
  • Using proper quality tools.
  • Contract types and procurement processes.

Project Monitoring and Evaluation

  • Data analysis and decision making
  • Problem solving and conflict resolution
  • Managing change.
  • Reporting and documentation.
  • Measuring project progress, success, and impact.

Project’s Relations

  • Stakeholders and communications management
  • Defining roles and responsibilities.
  • Team formation and motivation

Recent Trends in project Management

  • Lean management in the project context

Prerequisites

Practical experience in a work environment.

To learn more fill the following form (English or Arabic) and a training consultant will call you:

Digital Marketing – DM

Digital Marketing - DM

Objectives:

Digital Marketing aims to:

  • Develop your social media and Search Engine Optimization (SEO) skills
  • Advance your skills in organizational relationship
  • Promote your content marketing skills
  • Enhance your understanding of the Online Marketing Metrics
  • Grow your knowledge about the relationships and the strategies of the customers
  • Enable your forecasting skills.

Topics:

  • Personal Selling and Organizational Buying
  • Customer Relationships and Strategies
  • Organizing a Sales Force
  • Organizational Relationship
  • Marketing Strategy
  • Managing Information for Marketing Insights
  • Buyers and Markets
  • The Offering – Product and Service
  • Communicate the Value Offering
  • Facebook page management, advertising, campaigns optimization, targeting and retargeting
  • Instagram advertising
  • Google ads and SEO

Prerequisites

Bachelor’s degree and/or experience in marketing.

Financial Analysis (FA)

Financial Analysis (FA)

FA Objectives

  • Analyze Financial Statements
  • Apply Financial Analysis Methods and Tools to Measure Performance Against Internal and External Standards and Industry Benchmarks
  • Make Sound Decisions Based on Accurate Assessments of Business Performance and Results
  • Ask Better Questions to Gain a Clearer Understanding of the Business, and Focus Attention on Areas of Greatest Impact
  • More Effectively Manage Value in the Business

FA Topics

The Nature of Financial Analysis

  • List the Principal Questions Answered By Financial Analysis
  • Identify the Financial Statement Sources of Data Used in Financial Analysis
  • List the Major Tools Used in Financial Analysis

The Planning Cycle

  • Identify Components of the Planning Cycle
  • Describe the Role of the Financial Analyst Income Statement and Balance Sheet
  • Identify Key Accounts and Subtotals of the Income Statement
  • Identify the Major Sections of the Balance Sheet and How Analysts Use Them
  • Explain Why Companies Own Assets and How They Pay for Them
  • Use Common Size Financial Statements

Measurement of Performance

  • Calculate the Solvency Ratios, Liquidity Ratios, and Profitability Ratios
  • Explain How Ratios Relate to the Creation of Shareholder Value
  • Define How Growth Rates Are Used to Indicate Performance Cash Flow
  • Analyze a Company’s Gross Cash Flow from Operating, Investing and Financing Activities
  • Describe Why an Analysis That Fails to Take Cash Flow into Account Is Inadequate
  • Define a Company’s Free Cash Flow
  • Use Cash Metrics to Measure Value Creation

Creating Shareholder Value

  • Calculate a Company’s Weighted Average Cost of Capital and Total Capital in Accordance with CAPM
  • Use Bond Rating Information to Manage Leverage 

Analyzing Enterprise Investments: The Theory of Interest and the Time Value of Money

  • Use a Financial Calculator
  • Calculate Future Value, Present Value, and Compound Growth Rates
  • Calculate the Present and Future Value of an Annuity and Annuity Payments
  • Calculate and Understand Internal Rate of Return
  • Calculate the Present Value of a Perpetuity

Analyzing Enterprise Investments: Capital Project Evaluation

  • Define the Steps Necessary to Perform a Capital Project Evaluation
  • Create a Spreadsheet to Describe a Project
  • Choose a Hurdle Rate for a Project
  • Apply the Major Techniques: NPV, IRR, EPVI, Payback
  • Give a Definition of Terminal Value
  • Price an Acquisition

Prerequisites

Basic understanding of accounting and/or finance.

To learn more fill the following form (English or Arabic) and a training consultant will call you:

Chartered Financial Analyst (CFA)

Chartered Financial Analyst (CFA)

CFA Objectives

By the end of the trainings, participants will be able to:

  • To identify the main tested areas in the CFA level 1
  • To introduce an efficient methodology to prepare for the CFA
  • To discuss tips and tricks to pass the exam
  • To manage time in order to cover the material
  • To prepare practically for the exam

CFA Topics

Level I CFA exam will cover the following topics:

  • Ethical and Professional Standards
  • Quantitative Methods
  • Economics
  • Financial Reporting and Analysis
  • Corporate Finance
  • Portfolio Management
  • Equity
  • Fixed Income
  • Derivatives
  • Alternative Investments

Prerequisites

An individual wishing to enroll in the CFA Program and register for the Level I exam for the first time must possess an international travel passport. In addition, candidates must meet one of the following requirements:

  • Have earned a bachelor’s (or equivalent) degree, or be in their final year of a bachelor’s program.
  • Have accumulated four years of applicable professional work experience (not required to be investment related).
  • Candidates may also have a combination of full-time professional experience and education that totals a minimum of four years. The four years of experience/education must be accrued prior to enrollment in the program. This article has more details.

Delivery

The content is divided into 6 sections. Participants are expected to study each section before the session.

Plan

Introduction to the methodology
Study time (section 1) two weeks
Seminar 5 hours
Study time (section 2)
Seminar
Study time (section 3)
Seminar
Study time (section 4)
Seminar
Study time (section 5)
Seminar
Study time (section 6)
Seminar
Review workshop day 1
Review workshop day 2
Review workshop day 3
Review workshop day 3

Study Plan

The average candidate for Level I of the CFA exam should spend roughly 300 hours over the course of six months preparing for the exam

To learn more fill the following form (English or Arabic) and a training consultant will call you:

English for Beginners

English for Beginners (EFB)

EFB Course:

Topics

  • General review of grammar and sentence structure
    • Five major grammatical rules
    • Sentence formation
    • Question formation
    • Prepositions
  • Introduction and greetings
    • Habits, routines and interests
    • Speaking in occasions
    • Compliments
  • Jobs, careers
    • Application forms
    • Job titles and task description (org. structure)
    • Interviews, at the office, office equipment
  • Telephone speaking techniques
    • Common phrases on the phone
    • Handling business calls, personal calls
  • Giving directions
    • Phrases and prepositions to give directions
    • Learn about names of places
    • Give directions to actual places in Ramallah e.g. their work, home, draw maps
  • Traveling and business trips
    • Related terminology
    • Airports, car rentals, hotels
    • Short dialogues at such situations
  • Political words (News headlines today in Palestine)
    • Present vocabulary used to talk about the general situations in Ramallah
    • Preparation from English newspapers for group discussions in class
  • Health issues
    • Minor health problems vocabulary
    • At a clinic, talking with a doctor
    • Medical /dental care role play
  • Money and banking
    • Related terminology
    • At the bank
  • Making suggestions and recommendations
    • Structure
    • Common expressions
  • Evaluation
    • Oral and written exam

Prerequisites

A placement test.

To learn more fill the following form (English or Arabic) and a training consultant will call you:

Personal Branding for Freelancers – PBFF

Personal Branding for Freelancers - PBFF

PBFF Objectives

By the end of training, participants will

  • Understand the impact of the personal image for a long-term success
  • Identify the requirements for effective and strong personal branding
  • Develop relationship building as one of the keys for branding

PBFF Topics

Brands as an Asset

  • What is a brand?
  • Value of branding
  • Branding Model
  • Creating compelling ideas

 

Parallel Branding

  • The people element of the Corporate Brand
  • How much of your brand investment are you really controlling?
  • Keeping your brand messages in sync
  • Brand consistency via the people

 

The Brand called ‘ME’

  • The 30-second power of first impressions and non-verbal communication – Creating immediate impact
  • Why it’s not all about image
  • Defining your Personal Brand
  • Packaging and marketing yourself
  • Increasing visibility and profile with your authentic brand
  • What do you want to be ‘famous’ for?
  • The Walking TALL ‘7 Big Strides’ ® to Personal Branding
  • How well are you being ‘heard’ – voice quality
  • Perception Management – how are you perceived by others?

 

Presentational Brand

  • Presenting your authentic self in front of audiences, consistently
  • Creating brand impact and charisma
  • The personal brand and the community
  • The personal brand on social media

Prerequisites

N/A

To learn more fill the following form (English or Arabic) and a training consultant will call you: