Marketing and Sales of Hi-Tech Products and Services (MSHTPS)

Marketing and Sales of Hi-Tech Products and Services (MSHTPS)

This course will be conducted by RITAJ Managerial Solutions for middle managers and young professionals in the Palestinian organizations and companies, who works in the field of business development, marketing, sales, or customer services of Technology-Based products and services, such as IT companies, Telecom Operators, ISPs, IT startup companies, and IT entrepreneurs.

The goal of this course is to provide the trainees with the appropriate conceptual and managerial frameworks required for high tech business success. This course synthesizes decision frameworks and strategies that reflect best practices in the area of high-technology marketing and sales. It offers a cutting-edge treatment of research and practice related to the marketing and sales of technology based products and services, supported by various examples, case studies, and applications.

Topics:

  1. Characteristics of High-Technology Industries
  2. Customer Relationship Marketing in the Context of High Technology Products
  3. Marketing Research in High- Technology Markets
  4. Brand Strategy for High-tech products
  5. Development of New Products and Management Issues
  6. Distribution channels in high tech markets
  7. Pricing Issues in High-Technology Markets
  8. Advertising and Promotion in High- Technology Markets
  9. The selling process of high-tech products
  10. Strategic considerations in Marketing Communications

Prerequisites

Principles of Sales and Marketing

Meet the trainer

To learn more fill the following form (English or Arabic) and a training consultant will call you:

Supply Chain Management (SCM)

Supply Chain Management (SCM)

Objectives:

Topics:

Prerequisites

Practical experience in a work environment.

To learn more fill the following form (English or Arabic) and a training consultant will call you:

Project Cycle Management (PCM)

Project Cycle Management - PCM

Objectives:​

  • Understanding project management discipline.
  • Gaining practical knowledge in related project management areas such as: project selection, project planning, and project evaluation.
  • Enhance participants’ skills in the project management field.
  • Training participants to using proper and effective project management tools and techniques.

Topics:

Aligning Projects with Strategic Intent

  • Project selection criteria
  • Feasibility studies
  • Projects and organizations’ strategies.

Foundation Principles of Project Management

  • What is project and why projects are needed?
  • Project management vs. operations management.
  • Types of project life cycles
  • Essential processes in project management.
  • Organization structure and culture and their effect on projects.
  • Project environment and inflicting forces.
  • Project Phases

Project Planning

  • Defining scope and creating work break down structure.
  • Estimation technics for duration and cost.
  • Project schedule development.
  • Risk identification, analysis, and response planning.
  • Using proper quality tools.
  • Contract types and procurement processes.

Project Monitoring and Evaluation

  • Data analysis and decision making
  • Problem solving and conflict resolution
  • Managing change.
  • Reporting and documentation.
  • Measuring project progress, success, and impact.

Project’s Relations

  • Stakeholders and communications management
  • Defining roles and responsibilities.
  • Team formation and motivation

Recent Trends in project Management

  • Lean management in the project context

Prerequisites

Practical experience in a work environment.

To learn more fill the following form (English or Arabic) and a training consultant will call you: