ESCWA-AI

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أيُّ مستقبلٍ للمنطقة العربية في زمن الذكاء الاصطناعي
حزيران/يونيو 2025

AI Will Reshape Millions of Jobs—ESCWA Calls for Urgent Skills Shift in the Arab Region

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Strategic Planning for NGOs (SPNGO)

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Strategic Planning for NGOs (SPNGO)

التخطيط الاستراتيجي للمنظمات الأهلية

Objectives:

The training aims to achieve the following objectives:

1.      Definition of key performance indicators & the role of KPI’s in performance management.

2.      Align KPI’s with Org. strategic goals.

3.      Address the principles of effective KPI’s.

4.      Create methods for collecting and managing data.

5.      Identify steps setting up the KPI’s dashboard.

6.      How to analyze and deliver KPI’s data.

Topics:

  • Understanding the KPI’s and the added value for the management.
  • Organization goals vs. KPI’s.
  • Principles of Effective KPI’s.
  • Initiate methods for collecting data and managing data to drive the KPI’s.
  • Effective track and report KPI’s.
  • Analyze and understand KPI’s data and results.
  • Improve the KPI’s based on performance and feedback.
  • Check out technology and tools that facilitate KPI’s tracking.
  • Demonstration of sample dashboards 15-20 sample form different department sales, accounting, finance, HR

The design of the activities will be focusing on the participants’ ability to design KPIs by working on case studies and real-world exercise. The training will provide suitable data to use during practice.

Prerequisites

N/A

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Social Media Marketing Skills (SMMS)

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Social Media Marketing Skills (SMMS)

مهارات التسويق عبر وسائل التواصل الاجتماعي

Objectives:

The training aims to achieve the following objectives:

1.      Definition of key performance indicators & the role of KPI’s in performance management.

2.      Align KPI’s with Org. strategic goals.

3.      Address the principles of effective KPI’s.

4.      Create methods for collecting and managing data.

5.      Identify steps setting up the KPI’s dashboard.

6.      How to analyze and deliver KPI’s data.

Topics:

  • Understanding the KPI’s and the added value for the management.
  • Organization goals vs. KPI’s.
  • Principles of Effective KPI’s.
  • Initiate methods for collecting data and managing data to drive the KPI’s.
  • Effective track and report KPI’s.
  • Analyze and understand KPI’s data and results.
  • Improve the KPI’s based on performance and feedback.
  • Check out technology and tools that facilitate KPI’s tracking.
  • Demonstration of sample dashboards 15-20 sample form different department sales, accounting, finance, HR

The design of the activities will be focusing on the participants’ ability to design KPIs by working on case studies and real-world exercise. The training will provide suitable data to use during practice.

Prerequisites

N/A

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OC-LIVE-TEST

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Open Courses

Training Schedule (Listed in alphabetical order)…

NOTE: Trainings may change throughout the year. Training topic suggestions are welcome. Send to info@ritajms.com.

Analyzing and Visualizing Data with Power BI (AVDBI)Power BI تحليل البيانات وتصورها باستخدام
Next start date:To be announced
Starting in these months:April, August, December
Training hours:30 hours
Day(s):Mondays and Wednesdays, 4:00-6:30 PM
Delivery Method(s):Click to see various delivery methods.
Registration Type(s):Click to see various registration types.
Promotion(s):Pick your discount here.


Advanced Excel Skills (AES)مهارات مُتقدمة في برنامج إكسل
Next start date:July 5, 2025
Starting in these months:February, July, November
Training hours:18 hours
Day(s):Saturdays 10:00 AM – 2:30 PM
Delivery Method(s):Click to see various delivery methods.
Registration Type(s):Click to see various registration types.
Promotion(s):Pick your discount here.


Business English (BE)

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Business English (BE)

Objectives

By the end of this course participant will:

  • Develop language building techniques
  • Engage in business conversations comfortably
  • Deliver professional presentations
  • Communicate with peers, suppliers, and upper management in English.
  • Express verbally or in writing about daily business situations.

Language Building Blocks

  • Professional structure of written correspondence
  • Review past emails written by participant
  • Discuss some key points
  • Receive and give feedback on grammar and phrasing of emails
  • Guided exercises to collect information
  • Use within context
  • Online follow-up
  • Tips on using PowerPoint
  • Building presentation content
  • Actual delivery of information
  • Receiving questions
  • Tips on professional communication
  • Simulations of situations to practice communication and negotiation techniques.
  •  
  • Participants receive a weekly reading plan that includes articles or videos to collect information and reuse phrases.

Training Topics

  • List of verb tenses,
  • List of parts of speech
  • List of linking words
  • List of grammatical rules

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  • How to write a business pitch
  • Organizing thoughts
  • Goal setting
  • Business negotiations
  • Business acronyms
  • Improve your presentation skills
  • Personal branding
  • Banking terminology
  • Banking article
  • Practice expressing current affairs in English
  • Reading material
  • Reference material
  • Links to videos
  • Additional material related to participants field of work

Prerequisites

A placement test.

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Resource Mobilization (RM)

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Resource Mobilization for the Resilience of Civil Society Organizations (RM)

حشد الموارد لدعم صمود مؤسسات المجتمع المدني

Objectives:

Training approach and methodology will focus on exploring and learning how to make more informed strategic decisions, to pivot resource mobilization/fundraising efforts based on financing prospects in the prevailing situation, and on simple but impactful adjustments to render CSOs more financially resilient.

  • Learn about institutional financial resilience
  • Know how to make organization more attractive to givers of all kinds
  • Strengthen traditional and non-traditional resource mobilization skills

Topics:

  • Personal introductions and motivations
  • What each person has to give to the group
  • Organizational presentations
  • What each organization has to give to the other organizations
  • Participants’ expectations
  • How do we explain our success in resource mobilization?
  • How do we explain our failure in resource mobilization?
  • Lessons learned: How did we get to where we are now?
  • How do we envision resource mobilization prospects in the current and near future situation?
  • Money right now: financial fire-fighting?
  • Financial risk mitigation?
  • Financial resilience?
  • Financial sustainability?
  • Is resilience always good?
  • Resilience versus Transformative-Resilience
  • Determinants of financial transformative-resilience
  • Decolonization of Aid and transformative financial resilience
  • Community-led Development and financial transformative resilience
  • Financial resources
  • Funding streams
  • Non-financial resources
  • Governance and accountability mechanisms
  • Resource mobilization policy
  • Clear organizational strategy and plans
  • Medium Term Resource Framework
  • Adaptive management capacity
  • Credibility
  • CSO resource mobilization challenges/issues
  •     CSO Revenue sources
  •     Financial vulnerability: revenue concentration; independency ratio; dependency quotient
  •     Which (available and potential) resource(s) that CSO could mobilize in the current situation? How?
  • Resource mobilization objectives and targets
  • Resource mobilization options:
  •       Financial
  •       Non-financial
  • Resource mobilization tools

Donor cultivation and retention

  • Identifying funding need
  • Concept Note
  • Donner mapping and identifying potential donor(s)
  • Funding Proposal
  • Follow-up with funding agencies

Prerequisites

Relevant work experience

Trainer

Mr. Khail Nijem is a strategic/spatial planning, project management, and community development specialist with a regional planning and civil engineering background. He has consolidated over 35 years of experience (more than half of which in senior level positions) in public, private, and NGOs sectors as an academic, researcher, and practitioner working in spatial and strategic planning, project planning and management, and institutional building. He has extensive experience in development planning at the national, regional and local levels and in relating community development issues to the public sectors’ and NGO’s planning and development functions. He led and/or participated in drawing several national, sectoral, regional, local, and institutional strategic plans as well as, in formulating a number of policy documents and tools. In Addition, Mr. Nijem has acquired considerable experience in managing large/complex development, capacity building, and institutional building projects both in Palestine and in the Middle East Region. He also provided consultancy and training services to public institutions, as well as, to local and international NGOs in the areas of strategic planning, policy development, participatory management, program/project planning, resource mobilization and fundraising, monitoring and evaluation, institutional building & organizational development, and participatory community research methods. Mr. Nijem is also NGOs activist serving as a Board member of several NGOs.

Testimonials

Past Media Coverge

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The Art of Storytelling (TAS)

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The Art of Storytelling in Marketing (TAS)

فن السرّد القصصي في التسويق

Objectives:

Participants’ skills will be developed gradually, progressing from basic understanding to creative execution, to enhance their ability to produce impactful and professional storytelling content.

  1. Knowledge:
  • Introduce participants to the concept of storytelling and its key elements (character, plot, conflict, resolution).
  • Explore the impact of storytelling in digital media and marketing.
  1. Understanding:
  • Explain the relationship between storytelling and emotional audience engagement.
  • Analyze successful examples of storytelling used in marketing and awareness campaigns.
  1. Application:
  • Apply storytelling techniques to create visual and audio content suitable for various digital platforms.
  1. Analysis:
  • Compare different storytelling methods in terms of impact and audience engagement.
  • Identify strengths and weaknesses in storytelling strategies used in brand communication.
  1. Evaluation:
  • Assess the effectiveness of produced stories based on engagement, appeal, and clarity of message.
  • Recommend improvements to published stories to enhance their influence on the audience.
  1. Creativity:

Develop original storytelling content that reflects personal or organizational identity in a unique and engaging way.

Topics:

  • The concept of storytelling in digital media.
  • Key elements of a successful story.
  • Types of storytelling in digital media.
  • The psychological and emotional impact of storytelling.
  • Turning ideas into actionable scripts.
  • Principles of writing for audio and visual media.
  • Digital tools for producing visual and audio content.
  • Designing a script and creating a storyboard ready for production.
  • Analyzing real-life examples of successful content on digital platforms.
  • Producing a complete digital story and presenting it for feedback and evaluation.

Trainer

Najah Musallam

A media professional and trainer in digital content production and media communication, with over 16 years of experience in media and content creation. She is a university lecturer at the Faculty of Media at Al-Quds Open University and the Arab American University, where she teaches specialized courses in public speaking, effective communication, and digital storytelling.

Najah has delivered specialized training in digital storytelling, creative writing, and content marketing for entrepreneurs, influencers, and media and public relations staff in Palestinian ministries. She has contributed to developing digital identity strategies and producing visual and audio content, with practical experience in podcast production. She has also organized and moderated discussions on media and social issues, such as environmental coverage and digital media in awareness campaigns. Her coverage of the 2016 US elections provided her with deep insights into media trends and effective message crafting. Najah holds a Master’s degree in International Relations, specializing in Diplomacy, and a Bachelor’s degree in Media (Radio/Television).

Prerequisites

No advanced experience in media or content production is required. However, participants are expected to have a basic understanding of social media and access to a laptop or smartphone capable of running video and audio editing software.

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Monitoring, Evaluation, Accountability, and Learning in Practice (MEALP)

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Monitoring, Evaluation, Accountability, and Learning in Practice (MEALP)

تطبيقات المتابعة والتقييم والمسائلة والتعلم

Objectives:

  1. Master MEAL Skills: Gain hands-on experience with advanced MEAL tools and techniques.
  2. Drive Project Impact: Learn to design and implement MEAL systems that enhance project accountability, learning, and impact.
  3. Meet Donor Expectations: Develop the skills to align MEAL systems with donor requirements, ensuring funding compliance.
  4. Earn a Local Certificate: Receive a certificate upon completion, recognizing your advanced MEAL expertise.
  5. Career Advancement: Equip yourself with the skills to lead MEAL processes, secure funding, and drive organizational success.
  6. Pathway to Certification: Get guidance on pursuing official PM4NGOs certification for global recognition.

Topics:

  • Refining Theories of Change (ToC) and Results Frameworks (RF).
  • Advanced Logframe development with complex indicators.
  • Activity: Participants refine a ToC and Logframe for a multisectoral project.
  • Aligning MEAL plans with donor requirements and organizational goals.
  • Activity: Create a comprehensive MEAL plan for a complex case study.
  • Designing mixed method data collection tools.
  • Using advanced digital tools for data collection and management.
  • Ensuring data quality and ethical considerations.
  • Activity: Conduct a mixed method data collection exercise using digital tools.
  • Advanced qualitative and quantitative data analysis techniques.
  • Using software tools (e.g., Excel, SPSS, NVivo) for data analysis.
  • Creating impactful data visualizations for reports and presentations.
  • Activity: Analyze complex datasets and present findings using visualization tools.
  • Conducting midterm reviews, impact assessments, and lessons-learned exercises.
  • Adaptive management: Using evaluation findings to refine projects.
  • Building a learning culture within organizations.
  • Activity: Draft an evaluation plan and adaptive management strategy for a project.
  • Establishing robust Feedback and Complaint Response Mechanisms (FCRMs).
  • Promoting inclusivity and accessibility in accountability systems.
  • Integrating community feedback into project adjustments.
  • Activity: Design an advanced FCRM and community engagement plan.
  • Integrating MEAL systems into organizational processes and decision-making.
  • Building internal and partner capacities for MEAL sustainability.
  • Aligning MEAL practices with strategic planning and long-term goals.
  • Activity: Develop a long-term MEAL sustainability plan for an organization.
  • Adapting MEAL approaches to different sectors (e.g., health, education, livelihoods).
  • MEAL in emergency and humanitarian contexts.
  • MEAL in advocacy and policy influencing.
  • Activity: Case study analysis of MEAL in different contexts.

Prerequisites

Successful Completion of Ritaj’s MEAL Training (MEAL)
or
Passing a Ritaj MEAL Assessment Test

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Monitoring, Evaluation, Accountability, and Learning (MEAL)

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Monitoring, Evaluation, Accountability, and Learning (MEAL)

المتابعة والتقيم والمسائلة والتعلم

Objectives:

  1. Build a Strong Foundation: Gain a clear understanding of MEAL concepts and their importance in project cycles.
  2. Enhance Career Prospects: Open doors to new opportunities in the humanitarian and development sectors.
  3. Pathway to Advanced Training: Prepare for more advanced MEAL courses, such as MEAL in Practice.

Topics:

  • Definition and importance of MEAL in program cycles.
  • Key principles: Accountability, quality, and learning.
  • Overview of the MEAL cycle: Planning, implementation, and learning phases.
  • Q&A: Participants can ask questions about MEAL’s role in humanitarian and development work.
  • Introduction to Theories of Change (ToC) and Results Frameworks (RF).
  • Designing Logical Frameworks (Logframes) with SMART indicators.
  • Q&A: Participants can clarify concepts related to ToC and Logframes.
  • Core components of MEAL plans: Performance indicators, feedback mechanisms, and risk mitigation.
  • Budgeting and resource allocation for MEAL.
  • Understanding donor requirements.
  • Q&A: Participants can ask questions about aligning MEAL plans with donor expectations.
  • Designing effective data collection tools.
  • Participatory methods for engaging stakeholders.
  • Introduction to digital tools (e.g., MS Forms, google forms).
  • Q&A: Participants can discuss challenges and best practices in data collection.
  • Introduction to qualitative and quantitative data analysis.
  • Visualizing data for decision making and stakeholder engagement.
  • Turning data insights into actionable recommendations.
  • Q&A: Participants can ask questions about data analysis techniques and tools.
  • Introduction to Feedback and Complaint Response Mechanisms (FCRMs).
  • Promoting inclusivity and accessibility in accountability systems.
  • Q&A: Participants can discuss challenges in implementing accountability systems.

Prerequisites

N/A

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