Digital Marketing – DM

Digital Marketing - DM 2

Digital Marketing - DM

Digital Marketing - DM 3

Digital Marketing has become the most needed skill to support marketing and business development. Particularly within the contemporary marketing challenges. The Digital Marketing course helps you flawlessly handle the marketing process by gathering all your content in one place and organizing it to present you well.

With the ever-changing digital space, Digital Marketing prepares you to have the specialized skills you need to understand what works now and the new best practices in the field. It also allows you to find the confidence to show how digital marketing makes an impact.

This certificate targets marketers, business owners, working employees and those with determination and ambition to acquire an in-depth knowledge on in-demand topics like analytics, social media, user experience, SEO, online advertising, email, content marketing and more.

Objectives:

Digital Marketing aims to:

  • Develop your social media and Search Engine Optimization (SEO) skills
  • Advance your skills in organizational relationship
  • Promote your content marketing skills
  • Enhance your understanding of the Online Marketing Metrics
  • Grow your knowledge about the relationships and the strategies of the customers
  • Enable your forecasting skills.

Topics:

  • Personal Selling and Organizational Buying
  • Customer Relationships and Strategies
  • Organizing a Sales Force
  • Organizational Relationship
  • Marketing Strategy
  • Managing Information for Marketing Insights
  • Buyers and Markets
  • The Offering – Product and Service
  • Communicate the Value Offering
  • Facebook page management, advertising, campaigns optimization, targeting and retargeting
  • Instagram advertising
  • Google ads and SEO

Prerequisites

Bachelor’s degree and/or experience in marketing.

To learn more fill the following form (English or Arabic) and a training consultant will call you:

Certified Marketing Professional – CMP

Certified Marketing Professional - CMP 6

Certified Marketing Professional - CMP

Certified Marketing Professional - CMP 7

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. While working in highly competing markets, a marketer needs proven marketing methods and approaches. The CMP program gives you a tangible; convenient way to do both in a way that meets strict professional certification criteria and standards for excellence in marketing. Participants will learn about the theoretical concepts correlating with a marketing strategy, and the marketing planning process, and how it is implemented on different market projects.

  • Added value to compete in the job market
  • Be exposed to the techniques used for a job, a startup or oneself
  • Enhances smart communication skills and techniques
  • Marketing managers
  • Sales officers
  • Professors of marketing studies
  • Marketing graduates
  • Marketers

Objectives:

Upon completion, the trainee will be better able to:
  1. Understanding the key components and aspects of a value-based marketing strategy
  2. Learning how to build successful brand equity, and how it is essential to create value for shareholders
  3. Conduct audits for marketing operations, and analysis to examine the micro and macro environments better
  4. Combine best practices, tools to implement an effective marketing and sales management system
  5. Develop new strategies to build and sustain a competitive market advantage.

Topics:

  • Introduction of the workshop program and the participants
  • The Essence of Marketing
  • Group Discussion: Shifts in Marketing
  • Marketing Planning Fundamentals
  • Strategic Planning Tools
  • Group Discussion: What Good is a Mission Statement?
  • Marketing Planning: Business Unit/Project-Level Perspective
  • Consumer Buyer Behavior
  • Organizational Buyer Behavior
  • Discussion: Who Should You Target with New Products?
  • Customer Service
  • High Tech Marketing
  • Market Research and Market Intelligence
  • Discussion: Is Mass Marketing Dead?
  • Product Strategy
  • Integrated Marketing Communication
  • Should National Brand Manufacturers also Supply Private Brands?
  • Retailing, Wholesaling, Logistics
  • Direct Marketing
  • Managing Complex Hybrid Channels
  • Customer Relationship Management
  • Discussion: Are Great Salespeople Born or Made?
  • Key Account Management
  • Discussion: Differences B2C/B2B Marketing
  • Segmentation, Targeting and Positioning
  • Discussion: Is Marketing an Art or Science?
  • Global Marketing
  • Implementing Market-Driven Strategy
  • Four Ps and 7 Ps
  • Discussion: Is Marketing an Art or Science?
  • Global Marketing
  • Implementing Market-Driven Strategy
  • Course Summary
  • Question and Answer Session
  • Final examination
To learn more fill the following form (English or Arabic) and a training consultant will call you: