Social Media Marketing Skills (SMMS)

Posted on by Ritaj

Social Media Marketing Skills (SMMS)

مهارات التسويق عبر وسائل التواصل الاجتماعي

Objectives:

The training aims to achieve the following objectives:

1.      Definition of key performance indicators & the role of KPI’s in performance management.

2.      Align KPI’s with Org. strategic goals.

3.      Address the principles of effective KPI’s.

4.      Create methods for collecting and managing data.

5.      Identify steps setting up the KPI’s dashboard.

6.      How to analyze and deliver KPI’s data.

Topics:

  • Understanding the KPI’s and the added value for the management.
  • Organization goals vs. KPI’s.
  • Principles of Effective KPI’s.
  • Initiate methods for collecting data and managing data to drive the KPI’s.
  • Effective track and report KPI’s.
  • Analyze and understand KPI’s data and results.
  • Improve the KPI’s based on performance and feedback.
  • Check out technology and tools that facilitate KPI’s tracking.
  • Demonstration of sample dashboards 15-20 sample form different department sales, accounting, finance, HR

The design of the activities will be focusing on the participants’ ability to design KPIs by working on case studies and real-world exercise. The training will provide suitable data to use during practice.

Prerequisites

N/A

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To learn more, fill the following form (English or Arabic) and a training consultant will call you:

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LinkedIn – Digital Identity

Posted on by Ritaj

بناء الهوية الرقمية على لينكدان
Building a Digital Identity on LinkedIn

:الأهداف

:مع نهاية التدريب، يتمكن المشاركون من

مساعدة أصحاب الخبرات والمعرفة في بناء هويتهم كقادة في مجال خبرتهم

إرشاد الجيل الجديد في كيفية بناء هوية رقمية تساعدهم على تحقيق فرص متنوعة سواءً إيجاد فرصة عمل أو بناء شبكة معارف

:المواضيع

ما المقصود بالهوية الرقمية على لينكدان؟

أهمية الاستثمار في حساب لينكدان- أرقام وإحصائيات

أساسيات بناء حساب لينكدان

كيف نسوق خبرتنا على لينكدان وكيف نبني محتوى قيم؟

بناء شبكة الخبراء وطرق التشبيك معهم

كيف نقيم حسابنا؟

ملاحظة: التطبيق العملي سيتخلل التدريبات بشكل أساسي

القوالب الأسياسية لبناء محتوى قيم

كيفية توليد الأفكار لنحتوى إبداعي

طرق البحث عن فرص عمل على لينكدان

:نبذة عن المدربة

Trainer Lamees Waleed

Lamees Waleed: As a content creator and analyzer, Lamees leverages her extensive business development experience to craft compelling and authentic brand narratives that resonate with target audiences. Her passion for digital marketing and content creation drives her to bridge the gap in the Palestinian professional landscape by delivering insightful knowledge. She empowers experienced professionals to become thought leaders in their fields while guiding young professionals in building their paths and effectively marketing themselves.

:المتطلبات الأساسية

لا يوجد

لمعرفة المزيد قم بتعبئة النموذج التالي (إنجليزي أو عربي) وسيقوم مستشار التدريب بالاتصال بك

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Digital Marketing – DM

Posted on by Ritaj

Digital Marketing - DM

Objectives:

Digital Marketing aims to:

  • Develop your social media and Search Engine Optimization (SEO) skills
  • Advance your skills in organizational relationship
  • Promote your content marketing skills
  • Enhance your understanding of the Online Marketing Metrics
  • Grow your knowledge about the relationships and the strategies of the customers
  • Enable your forecasting skills.

Topics:

  • Personal Selling and Organizational Buying
  • Customer Relationships and Strategies
  • Organizing a Sales Force
  • Organizational Relationship
  • Marketing Strategy
  • Managing Information for Marketing Insights
  • Buyers and Markets
  • The Offering – Product and Service
  • Communicate the Value Offering
  • Facebook page management, advertising, campaigns optimization, targeting and retargeting
  • Instagram advertising
  • Google ads and SEO

Prerequisites

Bachelor’s degree and/or experience in marketing.

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Certified Marketing Professional – CMP

Posted on by Ritaj

Certified Marketing Professional - CMP

Objectives:

Upon completion, the trainee will be better able to:
  1. Understanding the key components and aspects of a value-based marketing strategy
  2. Learning how to build successful brand equity, and how it is essential to create value for shareholders
  3. Conduct audits for marketing operations, and analysis to examine the micro and macro environments better
  4. Combine best practices, tools to implement an effective marketing and sales management system
  5. Develop new strategies to build and sustain a competitive market advantage.

Topics:

  • Introduction of the workshop program and the participants
  • The Essence of Marketing
  • Group Discussion: Shifts in Marketing
  • Marketing Planning Fundamentals
  • Strategic Planning Tools
  • Group Discussion: What Good is a Mission Statement?
  • Marketing Planning: Business Unit/Project-Level Perspective
  • Consumer Buyer Behavior
  • Organizational Buyer Behavior
  • Discussion: Who Should You Target with New Products?
  • Customer Service
  • High Tech Marketing
  • Market Research and Market Intelligence
  • Discussion: Is Mass Marketing Dead?
  • Product Strategy
  • Integrated Marketing Communication
  • Should National Brand Manufacturers also Supply Private Brands?
  • Retailing, Wholesaling, Logistics
  • Direct Marketing
  • Managing Complex Hybrid Channels
  • Customer Relationship Management
  • Discussion: Are Great Salespeople Born or Made?
  • Key Account Management
  • Discussion: Differences B2C/B2B Marketing
  • Segmentation, Targeting and Positioning
  • Discussion: Is Marketing an Art or Science?
  • Global Marketing
  • Implementing Market-Driven Strategy
  • Four Ps and 7 Ps
  • Discussion: Is Marketing an Art or Science?
  • Global Marketing
  • Implementing Market-Driven Strategy
  • Course Summary
  • Question and Answer Session
  • Final examination
To learn more fill the following form (English or Arabic) and a training consultant will call you:

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Thank you for your response. ✨