Certified Marketing Professional - CMP

Certified Marketing Professional - CMP 2

Objectives:

Upon completion, the trainee will be better able to:
  1. Understanding the key components and aspects of a value-based marketing strategy
  2. Learning how to build successful brand equity, and how it is essential to create value for shareholders
  3. Conduct audits for marketing operations, and analysis to examine the micro and macro environments better
  4. Combine best practices, tools to implement an effective marketing and sales management system
  5. Develop new strategies to build and sustain a competitive market advantage.

Topics:

  • Introduction of the workshop program and the participants
  • The Essence of Marketing
  • Group Discussion: Shifts in Marketing
  • Marketing Planning Fundamentals
  • Strategic Planning Tools
  • Group Discussion: What Good is a Mission Statement?
  • Marketing Planning: Business Unit/Project-Level Perspective
  • Consumer Buyer Behavior
  • Organizational Buyer Behavior
  • Discussion: Who Should You Target with New Products?
  • Customer Service
  • High Tech Marketing
  • Market Research and Market Intelligence
  • Discussion: Is Mass Marketing Dead?
  • Product Strategy
  • Integrated Marketing Communication
  • Should National Brand Manufacturers also Supply Private Brands?
  • Retailing, Wholesaling, Logistics
  • Direct Marketing
  • Managing Complex Hybrid Channels
  • Customer Relationship Management
  • Discussion: Are Great Salespeople Born or Made?
  • Key Account Management
  • Discussion: Differences B2C/B2B Marketing
  • Segmentation, Targeting and Positioning
  • Discussion: Is Marketing an Art or Science?
  • Global Marketing
  • Implementing Market-Driven Strategy
  • Four Ps and 7 Ps
  • Discussion: Is Marketing an Art or Science?
  • Global Marketing
  • Implementing Market-Driven Strategy
  • Course Summary
  • Question and Answer Session
  • Final examination
To learn more fill the following form (English or Arabic) and a training consultant will call you: