Certified Marketing Professional - CMP
Overview
Why CMP ?
Who is the course for?
Overview
Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. While working in highly competing markets, a marketer needs proven marketing methods and approaches. The CMP program gives you a tangible; convenient way to do both in a way that meets strict professional certification criteria and standards for excellence in marketing. Participants will learn about the theoretical concepts correlating with a marketing strategy, and the marketing planning process, and how it is implemented on different market projects.
Why CMP ?
- Added value to compete in the job market
- Be exposed to the techniques used for a job, a startup or oneself
- Enhances smart communication skills and techniques
Who is the course for?
- Marketing managers
- Sales officers
- Professors of marketing studies
- Marketing graduates
- Marketers
- CLICK HERE for date of next course
- Type: Classroom
- Duration: 30 Hours
- Language: English and Arabic
Upon completion, the trainee will be better able to:
- Understanding the key components and aspects of a value-based marketing strategy
- Learning how to build successful brand equity, and how it is essential to create value for shareholders
- Conduct audits for marketing operations, and analysis to examine the micro and macro environments better
- Combine best practices, tools to implement an effective marketing and sales management system
- Develop new strategies to build and sustain a competitive market advantage.
Topics:
- Introduction of the workshop program and the participants
- The Essence of Marketing
- Group Discussion: Shifts in Marketing
- Marketing Planning Fundamentals
- Strategic Planning Tools
- Group Discussion: What Good is a Mission Statement?
- Marketing Planning: Business Unit/Project-Level Perspective
- Consumer Buyer Behavior
- Organizational Buyer Behavior
- Discussion: Who Should You Target with New Products?
- Customer Service
- High Tech Marketing
- Market Research and Market Intelligence
- Discussion: Is Mass Marketing Dead?
- Product Strategy
- Integrated Marketing Communication
- Should National Brand Manufacturers also Supply Private Brands?
- Retailing, Wholesaling, Logistics
- Direct Marketing
- Managing Complex Hybrid Channels
- Customer Relationship Management
- Discussion: Are Great Salespeople Born or Made?
- Key Account Management
- Discussion: Differences B2C/B2B Marketing
- Segmentation, Targeting and Positioning
- Discussion: Is Marketing an Art or Science?
- Global Marketing
- Implementing Market-Driven Strategy
- Four Ps and 7 Ps
- Discussion: Is Marketing an Art or Science?
- Global Marketing
- Implementing Market-Driven Strategy
- Course Summary
- Question and Answer Session
- Final examination
