Certified Marketing Professional - CMP

Certified Marketing Professional - CMP 1

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. While working in highly competing markets, a marketer needs proven marketing methods and approaches. The CMP program gives you a tangible; convenient way to do both in a way that meets strict professional certification criteria and standards for excellence in marketing. Participants will learn about the theoretical concepts correlating with a marketing strategy, and the marketing planning process, and how it is implemented on different market projects.

  • Added value to compete in the job market
  • Be exposed to the techniques used for a job, a startup or oneself
  • Enhances smart communication skills and techniques
  • Marketing managers
  • Sales officers
  • Professors of marketing studies
  • Marketing graduates
  • Marketers

Objectives:

Upon completion, the trainee will be better able to:
  1. Understanding the key components and aspects of a value-based marketing strategy
  2. Learning how to build successful brand equity, and how it is essential to create value for shareholders
  3. Conduct audits for marketing operations, and analysis to examine the micro and macro environments better
  4. Combine best practices, tools to implement an effective marketing and sales management system
  5. Develop new strategies to build and sustain a competitive market advantage.

Topics:

  • Introduction of the workshop program and the participants
  • The Essence of Marketing
  • Group Discussion: Shifts in Marketing
  • Marketing Planning Fundamentals
  • Strategic Planning Tools
  • Group Discussion: What Good is a Mission Statement?
  • Marketing Planning: Business Unit/Project-Level Perspective
  • Consumer Buyer Behavior
  • Organizational Buyer Behavior
  • Discussion: Who Should You Target with New Products?
  • Customer Service
  • High Tech Marketing
  • Market Research and Market Intelligence
  • Discussion: Is Mass Marketing Dead?
  • Product Strategy
  • Integrated Marketing Communication
  • Should National Brand Manufacturers also Supply Private Brands?
  • Retailing, Wholesaling, Logistics
  • Direct Marketing
  • Managing Complex Hybrid Channels
  • Customer Relationship Management
  • Discussion: Are Great Salespeople Born or Made?
  • Key Account Management
  • Discussion: Differences B2C/B2B Marketing
  • Segmentation, Targeting and Positioning
  • Discussion: Is Marketing an Art or Science?
  • Global Marketing
  • Implementing Market-Driven Strategy
  • Four Ps and 7 Ps
  • Discussion: Is Marketing an Art or Science?
  • Global Marketing
  • Implementing Market-Driven Strategy
  • Course Summary
  • Question and Answer Session
  • Final examination
To learn more fill the following form (English or Arabic) and a training consultant will call you: