Digital Marketing – DM

Digital Marketing - DM

Objectives:

Digital Marketing aims to:

  • Develop your social media and Search Engine Optimization (SEO) skills
  • Advance your skills in organizational relationship
  • Promote your content marketing skills
  • Enhance your understanding of the Online Marketing Metrics
  • Grow your knowledge about the relationships and the strategies of the customers
  • Enable your forecasting skills.

Topics:

  • Personal Selling and Organizational Buying
  • Customer Relationships and Strategies
  • Organizing a Sales Force
  • Organizational Relationship
  • Marketing Strategy
  • Managing Information for Marketing Insights
  • Buyers and Markets
  • The Offering – Product and Service
  • Communicate the Value Offering
  • Facebook page management, advertising, campaigns optimization, targeting and retargeting
  • Instagram advertising
  • Google ads and SEO

Prerequisites

Bachelor’s degree and/or experience in marketing.

Financial Analysis (FA)

Financial Analysis (FA)

FA Objectives

  • Analyze Financial Statements
  • Apply Financial Analysis Methods and Tools to Measure Performance Against Internal and External Standards and Industry Benchmarks
  • Make Sound Decisions Based on Accurate Assessments of Business Performance and Results
  • Ask Better Questions to Gain a Clearer Understanding of the Business, and Focus Attention on Areas of Greatest Impact
  • More Effectively Manage Value in the Business

FA Topics

The Nature of Financial Analysis

  • List the Principal Questions Answered By Financial Analysis
  • Identify the Financial Statement Sources of Data Used in Financial Analysis
  • List the Major Tools Used in Financial Analysis

The Planning Cycle

  • Identify Components of the Planning Cycle
  • Describe the Role of the Financial Analyst Income Statement and Balance Sheet
  • Identify Key Accounts and Subtotals of the Income Statement
  • Identify the Major Sections of the Balance Sheet and How Analysts Use Them
  • Explain Why Companies Own Assets and How They Pay for Them
  • Use Common Size Financial Statements

Measurement of Performance

  • Calculate the Solvency Ratios, Liquidity Ratios, and Profitability Ratios
  • Explain How Ratios Relate to the Creation of Shareholder Value
  • Define How Growth Rates Are Used to Indicate Performance Cash Flow
  • Analyze a Company’s Gross Cash Flow from Operating, Investing and Financing Activities
  • Describe Why an Analysis That Fails to Take Cash Flow into Account Is Inadequate
  • Define a Company’s Free Cash Flow
  • Use Cash Metrics to Measure Value Creation

Creating Shareholder Value

  • Calculate a Company’s Weighted Average Cost of Capital and Total Capital in Accordance with CAPM
  • Use Bond Rating Information to Manage Leverage 

Analyzing Enterprise Investments: The Theory of Interest and the Time Value of Money

  • Use a Financial Calculator
  • Calculate Future Value, Present Value, and Compound Growth Rates
  • Calculate the Present and Future Value of an Annuity and Annuity Payments
  • Calculate and Understand Internal Rate of Return
  • Calculate the Present Value of a Perpetuity

Analyzing Enterprise Investments: Capital Project Evaluation

  • Define the Steps Necessary to Perform a Capital Project Evaluation
  • Create a Spreadsheet to Describe a Project
  • Choose a Hurdle Rate for a Project
  • Apply the Major Techniques: NPV, IRR, EPVI, Payback
  • Give a Definition of Terminal Value
  • Price an Acquisition

Prerequisites

Basic understanding of accounting and/or finance.

To learn more fill the following form (English or Arabic) and a training consultant will call you:

Chartered Financial Analyst (CFA)

Chartered Financial Analyst (CFA)

CFA Objectives

By the end of the trainings, participants will be able to:

  • To identify the main tested areas in the CFA level 1
  • To introduce an efficient methodology to prepare for the CFA
  • To discuss tips and tricks to pass the exam
  • To manage time in order to cover the material
  • To prepare practically for the exam

CFA Topics

Level I CFA exam will cover the following topics:

  • Ethical and Professional Standards
  • Quantitative Methods
  • Economics
  • Financial Reporting and Analysis
  • Corporate Finance
  • Portfolio Management
  • Equity
  • Fixed Income
  • Derivatives
  • Alternative Investments

Prerequisites

An individual wishing to enroll in the CFA Program and register for the Level I exam for the first time must possess an international travel passport. In addition, candidates must meet one of the following requirements:

  • Have earned a bachelor’s (or equivalent) degree, or be in their final year of a bachelor’s program.
  • Have accumulated four years of applicable professional work experience (not required to be investment related).
  • Candidates may also have a combination of full-time professional experience and education that totals a minimum of four years. The four years of experience/education must be accrued prior to enrollment in the program. This article has more details.

Delivery

The content is divided into 6 sections. Participants are expected to study each section before the session.

Plan

Introduction to the methodology
Study time (section 1) two weeks
Seminar 5 hours
Study time (section 2)
Seminar
Study time (section 3)
Seminar
Study time (section 4)
Seminar
Study time (section 5)
Seminar
Study time (section 6)
Seminar
Review workshop day 1
Review workshop day 2
Review workshop day 3
Review workshop day 3

Study Plan

The average candidate for Level I of the CFA exam should spend roughly 300 hours over the course of six months preparing for the exam

To learn more fill the following form (English or Arabic) and a training consultant will call you:

English for Beginners

English for Beginners (EFB)

EFB Course:

Topics

  • General review of grammar and sentence structure
    • Five major grammatical rules
    • Sentence formation
    • Question formation
    • Prepositions
  • Introduction and greetings
    • Habits, routines and interests
    • Speaking in occasions
    • Compliments
  • Jobs, careers
    • Application forms
    • Job titles and task description (org. structure)
    • Interviews, at the office, office equipment
  • Telephone speaking techniques
    • Common phrases on the phone
    • Handling business calls, personal calls
  • Giving directions
    • Phrases and prepositions to give directions
    • Learn about names of places
    • Give directions to actual places in Ramallah e.g. their work, home, draw maps
  • Traveling and business trips
    • Related terminology
    • Airports, car rentals, hotels
    • Short dialogues at such situations
  • Political words (News headlines today in Palestine)
    • Present vocabulary used to talk about the general situations in Ramallah
    • Preparation from English newspapers for group discussions in class
  • Health issues
    • Minor health problems vocabulary
    • At a clinic, talking with a doctor
    • Medical /dental care role play
  • Money and banking
    • Related terminology
    • At the bank
  • Making suggestions and recommendations
    • Structure
    • Common expressions
  • Evaluation
    • Oral and written exam

Prerequisites

A placement test.

To learn more fill the following form (English or Arabic) and a training consultant will call you:

Personal Branding for Freelancers – PBFF

Personal Branding for Freelancers - PBFF

PBFF Objectives

By the end of training, participants will

  • Understand the impact of the personal image for a long-term success
  • Identify the requirements for effective and strong personal branding
  • Develop relationship building as one of the keys for branding

PBFF Topics

Brands as an Asset

  • What is a brand?
  • Value of branding
  • Branding Model
  • Creating compelling ideas

 

Parallel Branding

  • The people element of the Corporate Brand
  • How much of your brand investment are you really controlling?
  • Keeping your brand messages in sync
  • Brand consistency via the people

 

The Brand called ‘ME’

  • The 30-second power of first impressions and non-verbal communication – Creating immediate impact
  • Why it’s not all about image
  • Defining your Personal Brand
  • Packaging and marketing yourself
  • Increasing visibility and profile with your authentic brand
  • What do you want to be ‘famous’ for?
  • The Walking TALL ‘7 Big Strides’ ® to Personal Branding
  • How well are you being ‘heard’ – voice quality
  • Perception Management – how are you perceived by others?

 

Presentational Brand

  • Presenting your authentic self in front of audiences, consistently
  • Creating brand impact and charisma
  • The personal brand and the community
  • The personal brand on social media

Prerequisites

N/A

To learn more fill the following form (English or Arabic) and a training consultant will call you:

Advanced Costing Management – ACM

Advanced Costing Management – ACM


Overview
Why ACM?
Who is the course for?
Overview

Summary about the Advanced Costing Management course

  • Providing the management with the required data and information for decision making
  • The advanced costing management allows the high management to have a better grasp on the factors of success
  • Providing the management with the required information from the resources of achieving the competitive advantages like cost, productivity, efficiency in comparison with the competitors and the prices that the institution may raise above the competitors’’ against the added values that makes it stand out in terms of costs.
  • Managing the strategic costs which is the cost management based on strategic issues like the strategies of costing, pricing, competitiveness. Therefore, cost management contributes to achieving the goals of the institution.

Why ACM?

The practical application of the theoretical knowledge stands out in this course. There will be a practical application of the concepts learnt in the training on an industrial company, given that the costing accounting for industrial companies is the most difficult to manage. We achieve that through focusing on the cost accounting of the activities.

Who is the course for?

  • Financial Managers
  • Chief Accountants
  • Cost Accountants
  • Factories’ Managers
  • Department Supervisors
  • Quality Managers
  • Development Managers

ACM Objectives

  • Building the capacity of precisely determining the costs of items
  • Pricing the items in a manner that achieves the targeted profits
  • Determining the profit and safety margins and the break-even point on the levels of the unit, the department, the factory and the market.
  • Achieving efficiency and effectiveness in utilizing the available materials
  • Using the cost management to contribute with achieving the strategic goals
  • Achieving the competitive advantage through reducing the costs and increasing the competitiveness in pricing
  • Focusing on the high-profitable item

ACM Topics

  • Classifying product costs
  • Fixed, variable and mixed costs
  • Other costs and their classification
  • Introduction to costing systems
  • Cost of sold products and manufactured products
  • Calculating the absorption costing and calculating variable costs
  • Review the income statement under:
    • Absorption Costing
    • Variable Costing
  • Costing systems
    • Costs measurement methods
    • Cost collecting methods
    • Additional costs distribution methods
  • Cost collection system
    • Productive stages
    • Productive orders
    • Operating cost
  • Cost of Additional Burdens
    • Distribution of additional burdens
    • Calculating the absorption average of additional burdens
    • Determining the cost of each additional burden unit
    • Absorption of fixed additional burdens
    • Increasing the gap in the absorption of administrative costs
    • Traditional costs against accounting the costs of activities
  • Analyzing the costs and profits
    • Calculating contribution margin
    • Calculating the safety margin
    • Calculating the break-even point
    • Target sales to achieve certain profit.

Prerequisites

Degree in accounting, financial management, economics and any other related field.

Industrial engineering, chemical engineering, operation management, and quality management.

And others interested in learning about cost management.

To learn more fill the following form (English or Arabic) and a training consultant will call you:


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Professional Interpreting Certification – PIC

Professional Interpreting Certification – PIC


Overview
Why PIC?
Who is the course for?
Overview

Professional Interpreting Certification (PIC) is a hands-on tailor-made programme to set fresh translators and potential professional translation seekers apart from the crowd and bring them eye to eye with the nuts and bolts of the interpreting industry. PIC showcases to current and potential employers and clients that you have solid nuggets of knowledge and know-how to wield a positive impact on bottom-line results and ensure smooth accurate interpreting.

Why PIC?

  • An eye-opener hands-on market-oriented interpreting course;
  • Gets you ready to pass the Oral Part of the MoJ Translation Certification Examination;
  • Helps you locate jobs on the local market;
  • Delivered by a handpicked team of trainers with a proven record at the forefront of the interpreting industry.

Who is the course for?

PIC is a guaranteed added value, but not limited to:

  • Motivated newbie AR/EN translators/interpreters;
  • Fresh AR/EN translation graduates;
  • Fresh freelance AR/EN interpreters;
  • Fresh English Language graduates with fluent command of Arabic;
  • Fresh English Language and Literature graduates with fluent command of Arabic;
  • Interested English language teachers;
  • Interpreting enthusiasts;
  • Arabic language graduates with fluent command of English;
  • Arabic Language and Literature graduates with fluent command of English.

Objectives:

The Professional Interpreting Certificate program is tailor-made to:

  1. build up interpreting-related skills, including public speaking, mental alertness/split attention, note-taking and listening skills;
  2. give the participants a space to practice sight translation and consecutive and simultaneous interpreting;
  3. offer specialist training on sight interpreting and consecutive and conference interpreting;
  4. familiarize the participants with the interpreting equipment;
  5. provide guidance on interpreting ethics and conduct; and
  6. equip the participants with the tools needed to expand their knowledge.

Topics:

Placement Test

  • The PIC Placement Test: A 60-minute assessment;

Welcome to the PIC training

  • Introduction of trainers and guest speakers
  • Methodology
  • Outline
  • House rules
  • Kick-off assignment

Interpreter’s general knowledge

  • Read around your subject
  • News round-up
  • Wiki-parallels

Interpreting-related skills

  • Public speaking
  • Split attention
  • Alert listening
  • Note-taking
  • Shadowing

Sight translation

  • Sight translation practice
  • Sight paraphrasing

Consecutive interpreting

  • What to note
  • How to note
  • When to note
  • Consecutive interpreting practice

Conference interpreting

  • Practice

Booth Behaviour

Booth Interpreting Ethics

Interpreter’s Resources for further CPD

Branding for Interpreters

  • How to locate and land jobs on local and international markets.

Guest speakers

  • Interpreting as a freelance job
  • Court interpreting
  • Whispering interpreting

Final Assessment

  • 3 hours final assessment.

Prerequisite(s)

    • The PIC Placement Test
    • University degree (or equivalent) in translation, interpreting, English Language, English Literature, Arabic Language, Arabic Literature
    • Note: Arabic Language and Literature degree holders should provide evidence of their English fluency.
    • Very good command of Arabic and English
    • Strong professional development motivation
    • Basic computer skills
    • Self-Commitment

The minimum requirements needed to succeed in this training:

English proficiency
80%
Very good command of Arabic and English
85%
Strong professional development motivation
80%
Basic computer and MS skills
80%
Self-Commitment
90%

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To learn more fill the following form (English or Arabic) and a training consultant will call you:

English Language Program (ELP)

English Language Program

ELP Courses:​

Participants can sign up to any of the listed courses based on a placement test:

1.      Tips to Improve Your Language Through Reading & Listening – One day course

2.      English for Beginners – Beginners

3.      English Conversational Skills – Upper beginners

4.      Business English – Intermediate level

5.      Business English – Upper intermediate level

6.      Business English – Advanced level

 Sector-specific ELP courses:

7.      English for Banking Communication – Intermediate to advanced

8.      English for NGO Professionals – Intermediate to advanced

9.      English for Business Meetings – Intermediate to advanced

10.  English for Diplomats – Intermediate to advanced

11.  English for Law – Intermediate to advanced

12.  English for Media Professionals – Intermediate to advanced

13.  English for Executives – Intermediate to advanced

14.  ELP – Coaching – All levels

Prerequisites

Each course requires a placement test.

To learn more fill the following form (English or Arabic) and a training consultant will call you:

Advanced Excel Skills – AES

Advanced Excel Skills - AES

Objectives:

This training course aims to give a hand to the participants in mastering:

  • Building great charts
  • Using conditional formatting
  • Identifying trends
  • Having an online access to Excel
  • Collecting, verifying and analyzing business data
  • Administrating and managing duties
  • Accounting and budgeting
  • Reporting and visualizations
  • Forecasting

Topics:

  • Creating Your First Custom Format
  • Understanding the Date & Time Format Strings
  • Using Date & Time Custom Format
  • Understanding Conditional Formatting
  • Assigning Names to Groups of Cells
  • Managing Named Range
  • Using Names in Formulas
  • Understanding Formulas & Functions
  • Create a Relative & Absolute Reference
  • Working with Logic Functions
  • Working with Text Functions
  • Using More Text Function
  • Working with Lookup Functions
  • Understanding VLOOKUP Function
  • Understanding HLOOKUP Function
  • Challenge Using Formulas & Functions
  • Create and Modify Tables
  • Sorting and Filtering Data in a Table
  • Build an Advanced Filter
  • Getting Summary Information in a Table
  • Calculate Total Row in a Table
  • Display Special Formatting for First or Last Column
  • Summing with Subtotals & Grand Totals
  • Validating Data During Entry
  • Working with Database Functions
  • Challenge 04: Organizing Worksheet & Table Data
  • Summarizing Data Visually Using Charts
  • Customizing Chart Data
  • Format Chart Legend and Titles
  • Changing the Chart Body
  • Saving the Chart as a Template
  • Creating a Pie Chart
  • Creating Combination Charts
  • Challenge 05: Working with Chart
  • What is a Pivot Table
  • Anatomy of a Pivot Table
  • How does a Pivot Table Works
  • Create a Basic Pivot Table Report
  • Rearranging a Pivot Table Report
  • Customizing a Pivot Table
  • Changing Summary Calculations
  • Adding and Removing Subtotals
  • Sorting in a Pivot Table
  • Filtering in a Pivot Table
  • Working in a Group Environment
  • Commenting in Cells
  • Tracking Changes in Workbooks
  • Turn on Track Changes
  • Accepting or Rejecting Changes
  • Review Changes
  • Keeping a Backup of your Changes
  • Create a Change History
  • Linking to Other Workbook
  • Create a Link to Other Workbooks
  • Consolidating Multiple Sets of Data
  • Consolidate Multiple Worksheets
  • Protecting Your Worksheet
  • Protect a Worksheet
  • Unprotect a Worksheet
  • Allowing Access to Parts of a Worksheet – I
  • Allowing Access to Parts of a Worksheet – II
  • Protecting Your Formulas
  • Protecting Your Workbook
  • Save Your Workbook with Password
  • Encrypting your Workbook
  • Recording & Testing a Macro
  • Using the Developer Tab
  • Create a Macro
  • Relative and Absolute Recording
  • Testing the Macro
  • Running and Deleting Macros
  • Using the Macro dialog box
  • Using a Shortcut key
  • Placing a Macro on the Quick Access Toolbar
  • Delete a Macro
  • Saving a Workbook with a Macro
  • Saving a Macro to the XLSM Workbook
  • Saving a Macro to the Personal Macro Workbook
  • Macro Security
  • Creating Practical Macros
  • Inserting a Header
  • Participants should have some knowledge about the basic data warehousing and data modeling concepts.
  • Participants are also preferred to have some working knowledge with Excel.
To learn more fill the following form (English or Arabic) and a training consultant will call you:

Risk Management Professional – RMP

Risk Management Professional - RMP

Objectives:

RMP aims to:

  • Understand the risk concepts and risk management process
  • Learn tools and techniques to manage the risk effectively
  • Inspire to implement the management of risk into practice
  • Provide an understanding of the theory and practice of risk management in projects
  • Develop an approach risk management for any project
  • Conduct a formal risk assessment and develop your own risk management plan
  • Improve the identification of risk on your types of projects
  • Access the risk: define the scale and understand the exposure
  • Prepare the realistic responses
  • Use the tools to manage the risk effectively
  • Develop strategies for responding to identified risks
  • Control and monitor risks throughout the project

Topics:

  • Definition of Project Risk Management
  • Uncertainty
  • Roles and Objectives
  • Critical Success Factors
  • Definition of Project Risk
  • Individual Risks and Overall Project Risk
  • Types of Risk
  • Risk Factors
  • Stakeholders Risk Attitudes
  • Risk Appetite, Tolerance, and Threshold
  • Plan Risk Management
  • Identify Risks
  • Perform Qualitative Risk Analysis
  • Perform Quantitative Risk Analysis
  • Plan Risk Responses
  • Monitor & Control Risks

The process of defining how to conduct risk management activities for a project:

  • Critical Success Factors
  • Creating a Risk Management Plan
  • Risk Categories
  • Risk Breakdown Structure (RBS)
  • Definitions of Risk Probability and Impact

The process of determining which risks may affect the project and documenting their characteristics:

  • Risks Identification
  • Critical Success Factors
  • Methods of Documenting Risks
  • Information Gathering Techniques
  • Checklist Analysis
  • Diagraming Techniques
  • Developing a Risk Register
  • The process of periodizing risks for future analysis or action by assessing and combining their probability of occurrence and impact:

    • Critical Success Factors
    • Probability & Impact Scales
    • Determining Risk Ranking within the Project and Between Projects
    • Project Risk Score
    • Probability & Impact Matrix
    • Risk Data Quality Assessment
    • Risk Urgency Assessment
    • Analytics Hierarchy Process (AHP)

The process of numerically analyzing the effect of identified risks on overall project objectives:

    • The Purpose of Quantitative Risk Analysis
    • Critical Success Factors
    • Data Gathering and Representative Techniques
    • Probability Distribution
    • Three Point Estimating
    • Quantitative Risk Analysis and Modeling Techniques
    • Sensitivity Analysis
    • Tornado Diagram
    • Expected Monetary Value (EMV)
    • Decision Tree
    • Modeling and Simulation
    • Monte Carlo Simulation

The process of developing actions to enhance opportunities and to reduce threats to project objectives:

  • Critical Success Factors
  • Risk Response Strategies for Threats and Opportunities
  • Residual Risks
  • Secondary Risks
  • Contingent Response Strategies
  • Contingency Planning and Fallback Planning
  • Reserves
  • Creating a Budget
  • Multi-Criteria Selection Technique
  • Scenario Analysis

The process of implementing risk response plans, tracking identified risks, monitoring residual risks, identifying new risks, and evaluating risk process effectiveness throughout the project:

  • The purpose of Monitor & Control Risks
  • Risk Reassessment
  • Risk Audits and Risk Reviews
  • Variance and Trend Analysis
  • Reserve Analysis
  • Workarounds
  • Exam Content Outline
  • Practice Exam

Have a good basic understanding of and experience in the project environment.

To learn more fill the following form (English or Arabic) and a training consultant will call you: