Social Media Marketing Skills (SMMS)

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Social Media Marketing Skills (SMMS)

مهارات التسويق عبر وسائل التواصل الاجتماعي

Objectives:

The training aims to achieve the following objectives:

1.      Definition of key performance indicators & the role of KPI’s in performance management.

2.      Align KPI’s with Org. strategic goals.

3.      Address the principles of effective KPI’s.

4.      Create methods for collecting and managing data.

5.      Identify steps setting up the KPI’s dashboard.

6.      How to analyze and deliver KPI’s data.

Topics:

  • Understanding the KPI’s and the added value for the management.
  • Organization goals vs. KPI’s.
  • Principles of Effective KPI’s.
  • Initiate methods for collecting data and managing data to drive the KPI’s.
  • Effective track and report KPI’s.
  • Analyze and understand KPI’s data and results.
  • Improve the KPI’s based on performance and feedback.
  • Check out technology and tools that facilitate KPI’s tracking.
  • Demonstration of sample dashboards 15-20 sample form different department sales, accounting, finance, HR

The design of the activities will be focusing on the participants’ ability to design KPIs by working on case studies and real-world exercise. The training will provide suitable data to use during practice.

Prerequisites

N/A

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Budgeting and Forecasting Skills (BFS)

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Budgeting and Forecasting Skills (BFS)

مهارة إعداد الموازنات والتنبؤات المالية

Objectives:

The training aims to achieve the following objectives:

  • Develop the budget with a broad view of the corporate functions
  • Integrate the strategic guidelines into the discussions of budgeting process
  • Structure the budget planning and development in a logical sequence 
  • Coordinate the project of budget planning with the different areas of the company 
  • Actively promote assumptions discussions to improve the process of developing the budget 
  • Apply financial concepts to support the budget planning process 
  • Design a budget monitoring and control model to support the performance management

Topics:

  • Budget and business plan 
  • Budget and forecast 
  • Budget and the business strategy 
  • Budgeting process 
  • The planning cycles 
  • Potential problems 
  • Developing budgets 
  • From operational budgets to financial budgets 
  • Process/steps 
  • Types of budgets 
  • Fixed, Flexed, Rolling 
  • Methods of budgeting 
  • Incremental 
  • Zero based budgeting 
  • Approaches to budgeting 
  • Top down, bottom up 
  • Iterative 
  • Activity orientated 
  • Task orientated 
  • Planning programming budgeting system 
  • Behavioral aspects of budgeting 
  • Forecasting versus budgeting 
  • Process flow of an organization 
  • Gathering information 
  • Anticipating and budgeting for revenues 
  • Estimating expenditure 
  • Understanding costs 
  • Operational budgets 
  • Financial budgets 
  • Statement of financial performance 
  • Statement of financial position 
  • Statement of cash flows 

Prerequisites

N/A

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Conference Interpreting Skills (CIS)

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Conference Interpreting Skills (CIS)

مهارات الترجمة في المؤتمرات

Objectives:

Conference Interpreting Skills training is tailor-made to:

  1. Build up interpreting-related skills, including public speaking, mental alertness/split attention, note-taking and listening skills;
  2. Give the participants a space to practice sight translation, consecutive and simultaneous interpreting;
  3. Familiarize the participants with the interpreting equipment;
  4. Provide guidance on interpreting ethics and conduct; and
  5. Equip the participants with the tools needed to expand their knowledge.

Topics:

o   Sight translation

o   Consecutive interpreting

o   Simultaneous interpreting

o   Sight translation practice

o   Sight paraphrasing

o  What to note

o  How to note

o  When to note

o  Consecutive interpreting practice

o  Practice exercise

o   Practice various speeds of a speaker

o   Practice various accents of a speaker 

o   Practice with the use of interpreting equipment

o   Recording practice efforts and getting feedback on performance

o   Receive a reading kit to support their general knowledge.

o   Content is selected based on the

 

o   Give a detailed assessment on the level of the interpreting skills through an exercise

o   Design a practice plan over a course of one month

o   Participants take away is a reading plan and a practice action plan to develop their skills further within the following 1-3 months upon their commitment to the plan.

Prerequisites

English and Arabic Language proficiency test

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Hebrew Language Skills (HLS)

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Hebrew Language Skills (HLS)

مهارات اللغة العبرية

Objectives:

:مع نهاية التدريب يتمكن المشارك من

قراءة وكتابة حروف اللغة العبرية بشقيها اليدوية والمطبوعة والتمييز بينهما
تركيب المقاطع فالكلمات فالجمل فالفقرات التعبيرية
التحاور مع الآخرين باستخدام التراكيب القواعدية
التعرف على الكلمات والنصوص من خلال القراءة والاستماع
كتابة جمل قصيرة باللغة العبرية

Topics:

  • تعريف بالحركات العبرية عامةً.
  • تعريف مفصّل بالحروف وكتابتها ولفظها واستخدامها في كلمات وجمل.
  • الجمل الاستفهامية وأدوات الاستفهام.
  • استخدام نصوص متنوعة لتعزيز قدرات القراءة والمحادثة والكتابة
  • إدارة حوار مطول

المهارات المستهدفة أثناء التدريب

الموضوع

المهارات المستهدفة

مقدمة إلى اللغة العبرية: الأبجدية والنطق

القراءة والكتابة

التعارف والمحادثات الأساسية

المحادثة والاستماع

الأرقام، الأوقات، والتواريخ

المفردات والنطق

التحيات والتعبيرات الشائعة

المحادثة والاستماع

قواعد الجملة العبرية الأساسية

القواعد والكتابة

الضمائر وأفعال المضارع

القواعد والمحادثة

الطعام والشراب: حوارات في المطعم

المحادثة والمفردات

الاتجاهات والمواصلات

المحادثة والاستماع

مراجعة وتطبيقات عملية

جميع المهارات

مقدمة إلى الترجمة: الفروق بين العبرية والعربية

الترجمة والفهم اللغوي

نصوص ومصطلحات خاصة (1)

الترجمة والتطبيق العملي

نصوص ومصطلحات خاصة (2)

الترجمة والتحليل اللغوي

العمل والمهن: كيفية تقديم نفسك

المحادثة والكتابة

كتابة الرسائل والنصوص البسيطة

الكتابة والقواعد

مراجعة عامة واختبار نهائي

جميع المهارات

Prerequisites

لا يوجد

Trainer

عماد أبو عواد

مدرب ومترجم لغة عبرية معتمد ويحمل شهادتي دبلوم لغة عبرية وماجستير علوم سياسية من الجامعة العبرية المفتوحة

قدم ما يزيد عن 100 برنامج تدريبي في اللغة العبرية للعديد من الوزرات منها وزارة الاقتصاد بإشراف الاوروبيين وكذلك وزارة الاسرى وضباط الارتباط في الضفة الغربية ووزارة الشؤون المدنية والشرطة كما ودرب موظفو البنوك إلى جانب مؤسسات أخرى.

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Effective Sales Skills (ESS)

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Effective Sales Skills (ESS)

مهارات البيع الفعّال

Objectives:

Upon completing this course, trainees will have a foundational understanding of the topics below, as well as an ability to utilize and implement the concepts learned which include:

  • Identify the concept of B2C sales
  • Address the consumer behaviors and customer analysis
  • Identify the stages of the sales process
  • Utilize effective communication that leads to sales
  • Develop a personalized sales strategy

Topics:

  • Earning Potential
  • Diverse and Transferable Skills
  • Career Growth and Advancement
  • Flexibility – You get more freedom
  • Dynamic work environment
  • Personal Fulfillment
  • High Demand for Sales Professionals
  • Networking and Building Long-lasting Relationships
  •  
  • Outline of B2C sales and its importance
  • Basic features and dynamics of B2C markets
  • Distinguishing between B2C and B2B sales
  • Professional Appearance
  • Empathy
  • Strong Communication Skills
  • Interpersonal Skills
  • Organizational Skills
  • Product Knowledge
  • Educational Background and Experience
  • Problem-Solving Abilities
  • Integrity and Ethics
  • Prospecting And Lead Generation
  • Lead Qualification
  • Initial Contact
  • Needs Assessment
  • Solution Presentation
  • Objection Handling
  • Closing Win/Lose
  • Post-Sale Follow-Up
  • Customer Retention and Upselling
  • Long-Term Relationship Building
  • Customer Retention Strategies
  • Handling Customer Complaints and Feedback
  • Leveraging Technology in Sales CRM

Prerequisites

None

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